Grow Financial-Prototype Retail Branch
Grow Financial is a rapidly expanding credit union based in Tampa, Florida. Their strategic plan targets new markets, attracts a younger demographic and evolves how they deliver services and create value for their customers. To achieve these goals Grow engaged Aligned Workspace to create a new prototype branch design.
Upon analysis of Grow’s corporate culture and strategic plan three primary goals emerged:
- Create a space which would attract a younger demographic while appealing to their existing customer base.
- Create a space which projects a more progressive image and differentiates Grow in the marketplace.
- Leverage technology to engage the customer and deliver traditional banking services in a less formal, more personal fashion.
- Standard teller lines and private offices were eliminated in favor of a Member Lounge area.
- Cross-trained staff members interact with customers while seated in open lounge settings.
- Large touch-screen video monitors allow customers to explore Grow’s services and products and are easily updated.
- Transactions can be conducted using wireless tablets or at circular transaction pods.
- Private conversations are held in enclosed meeting spaces.
- A video-conference room allows the credit union to provide remote expertise.
In addition to creating a new functional layout Aligned Workspace also analyzed Grow’s corporate culture and target demographics to create a design which reflects their new direction.
- Clean lines and bright, open space and bold, movable furniture combine to create a progressive, yet friendly environment.
- The color palette is neutral grey and white with pops of Grow’s signature green employed in furniture, graphics and LED lighting.
- An interactive wall runs the full length of the space. Touch screen monitors and key phrases reinforce the brand message.
- Large environmental graphics provide the background for the enclosed, glass-fronted meeting spaces.
- Strategic Analysis
- Brand Analysis
- Environmental Branding
- Interior Design
- Furniture Selection
- Graphic Design